Video is a captivating tool for businesses.
I have helped connect businesses with consumers, clients and aspirational partners with sophisticated video thought leadership. This includes script writing, studio set-up, filming, editing and final production.
"The Brief," Crowdtap
This weekly news video was created in collaboration with our sales experts to share the company's POV on recent influencer marketing news items.
I developed the series, wrote the scripts with input from sales stakeholders, shot, edited, produced and published these videos each week.
"Under Five," Crowdtap
This seven-part series dives into the business side of influencer marketing with Adam Hirsch, EVP of Digital at Edelman.
I created this series in partnership with one of our sales representatives. We created a lose script of questions and points to discuss, then shot for about 30 minutes. I edited and cut the conversation into a long-lasting series that helped to boost our company's perception in the market.
Rev Run & DJ Ruckus, SXSW
Iconic rapper (and accidental Adidas brand ambassador) Rev Run, along with DJ Ruckus, talked with Crowdtap CEO Matt Britton about authenticity, technology and music.
I arranged the interviews and edited the videos for social.
Women's Day, Crowdtap
For International Women's Day in 2017, I ideated and created this video for our b2c social network. We gathered women from around the office to tell stories and participate. I also edited and published the video to social, where it was very positively received.