Compelling content makes sales easier.
Uniform messaging is key to selling at scale, whether you're a software technology company or a small business with physical goods. Tell the same story across the board, with emphasis and focus on different verticals, and your success will go further.
Cadent offers a modern platform for marketers to buy and place TV advertising, from broadcast to cable to addressable. With these varied channels, sales needed vertical-specific one-sheets to help communicate the keys to success.
These leave-behinds were created in conjunction with their team and the talented designer Mariel Fitzgerald.
As Butterfly refocused their sales on industry-specific verticals, like retail and call centers, we created one-sheets and sales decks (proprietary) to help the team communicate product strengths based on specific needs.
Crowdtap (now Suzy)
Crowdtap, now Suzy, went through many changes in their sales and go-to-market messaging. I helped create infographics, case studies, sales decks and more to support the sales team.