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Simple, optimized, effective.

The story you communicate on your website plays a huge role in attracting users and customers. Don't crowd your site with buzzwords and industry-speak. Make it human. Make it simple. Make it you.

Butterfly shifted the audience focus for their employee-engagement technology software, narrowing it to an underserved community of employees: the deskless worker.

Together with their team, I helped craft each page of the website with broad and categorical messaging. This way, we helped ensure that each applicable industry could see themselves as a Butterfly user.

See more at



cityWell Brooklyn

This bathhouse, tucked away in Brooklyn, revamped their website as part of a booking-system overhaul. 

We carried the message of healing and self-care as a lifestyle throughout, while bringing the business-friendly services (massages, events) to the forefront.

Take a look (and book a hydro session!) at



Explore my resume for more. If you're ready, let's work together.

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